Get "On The Lead" - And Improve Your Position

  Contact: Dan Silver | April 4, 2008

 

SIGN UP TO RECEIVE ON THE LEAD

In the early 1900s, famed Brooklyn horseman “Father” Bill Daly told his jockeys, “Get on the lead and improve your position!”

Now, in 2008, the New York Racing Association is putting its fans “on the Bill Daly,” with its new monthly email newsletter, ON THE LEAD, which figures to be a must-read for fans of New York’s biggest tracks: Aqueduct Racetrack, Belmont Park and Saratoga Race Course.

“NYRA is committed to engage its fans with regular communications,” said Gavin Landry, NYRA Senior VP – Sales & Market Development. “Our new On The Lead newsletter is the perfect medium through which NYRA can achieve this objective.”

Any fan who gets ON THE LEAD will surely improve his or her position on a variety of subjects pertaining to the NYRA.

            ON THE LEAD will feature:

  • Information on upcoming promotions and events

  • Advance information on major stakes races.

  • NYRA in the News, updating fans on new developments at NYRA.

  • From the Backstretch, featuring interviews with owners, trainers, jockeys and the people working behind the scenes to make racing go.

  • NYRA Rewards Flash, giving fans up-to-the-minute information on the NYRA Rewards Program.

  • Multimedia Zone, featuring eye-popping wallpapers, race replays, podcasts, and more.