TimeformUS, NYRA announce partnership to promote New York racing
By Jon Forbes | 04/30/2014 11:22 AM ET
Having formed a partnership with The New York Racing Association, Inc. (NYRA), TimeformUS will offer extensive coverage of racing at Aqueduct Racetrack, Belmont Park, and Saratoga Race Course.
Mike Beer, an analyst for TimeformUS, will be embedded at NYRA's three tracks and provide timely reports via social media and post his top plays, stakes previews, and handicapping reports on timeformus.com and affiliated websites. In addition, Beer's full-card analysis for every race card will be available exclusively here.
Beer, who specializes in NYRA racing for TimeformUS, will co-host Talking Horses, NYRA's daily handicapping show, three days a week beginning with the Belmont spring/summer meet and four days a week at Saratoga. Prior to joining TimeformUS, Beer was co-host of the Daily Racing Form News Desk at DRF.com, a regular guest on the "At the Races" radio program and a featured Daily Racing Form handicapper for NYRA tracks.
"We are always looking to work with partners that embrace innovation and can help enhance the experience for our guests - both at the track and online," said NYRA CEO and President Chris Kay. "TimeformUS has developed a very innovative product that will provide our guests with new and unique tools to handicap the races at Aqueduct, Belmont Park, and Saratoga."
"We're delighted to work with the NYRA team to help grow handle on New York racing on both a local and national level," said TimeformUS CEO Marc Attenberg. "Partnering with racetracks to help horseplayers of all levels to understand races faster - and more deeply - is essential to our mission."
TimeformUS is the US division of Timeform, the British company that has been a global leader in horse race ratings and form analysis for over 60 years. TimeformUS was built in partnership with New York City-based start-up Real Time Racing, a technology firm dedicated to modernizing the display of horse racing and wagering information across digital platforms. Groundbreaking in both content and display, TimeformUS is the first North American past performance product to be designed specifically for the modern digital consumer.