Hampton Water named official Rosé of Belmont Park and Saratoga Race Course

The New York Racing Association, Inc. (NYRA) today announced a multi-year partnership with Hampton Water Wine Co. designating Hampton Water Rosé the Official Rosé of Belmont Park, Saratoga Race Course and the Belmont Stakes Racing Festival. The partnership was facilitated by Playfly Sports, NYRA’s sponsorship sales partner for Belmont Park.

Founded by Jesse Bongiovi and his father Jon Bon Jovi, Hampton Water Rosé will be featured throughout Belmont Park and Saratoga Race Course, offering both their still and Bubbly sparkling rosé to fans in attendance. With Hampton Water’s roots in the Hamptons, the partnership creates a natural Long Island connection at Belmont Park, bringing together two brands with deep ties to some of New York’s most iconic destinations.

Hampton Water Rosé will play a prominent role during the 2027 Belmont Stakes Racing Festival, which will mark the return of the Belmont Stakes presented by NYRA Bets to its Long Island home following three years at Saratoga Race Course. 

“We have always considered Long Island the spiritual home of our rosé, so the opportunity to partner with one of the region’s most iconic destinations is truly an honor," said Jesse Bongiovi. "Few places embody prestige and history quite like Belmont, and we’re incredibly excited to celebrate the return of racing this year and for many years to come.” 

Following a three-year project to transform the home of the Belmont Stakes into a world-class sports and entertainment destination, the new and reimagined Belmont Park opened for racing on September 18. To explore ticketing and admission plans for the ongoing fall meet at Belmont Park, visit NewBelmont.com/Tickets.

“This partnership with Hampton Water Rosé is a great fit, particularly given the natural Long Island connection between the brand and Belmont Park,” said Kevin Quinn, VP for Sales and Hospitality, NYRA. “We’re excited to welcome Hampton Water as our Official Rosé and look forward to featuring the brand at Belmont Park, Saratoga Race Course and across our marquee events.”

“Beyond the local connection between Hampton Water and NYRA, this partnership is about elevating the fan experience,” said Paul Asencio, EVP of Global Partnerships at Playfly Sports. “We’re thrilled to bring hospitality to a new level at Belmont Park.”

Tickets and hospitality offerings for the first Belmont Stakes Racing Festival at the new Belmont Park are now on sale. Highlighted by the 159th running of the Belmont Stakes presented by NYRA Bets on Saturday, June 5, the three-day festival will take place Thursday June 3, through Saturday, June 5, at Belmont Park. For additional ticketing information, visit BelmontStakes.com/tickets.

America’s Day at the Races presents daily coverage and analysis of the fall meet at Belmont Park on the networks of FOX Sports. For the complete broadcast schedule, visit nyra.com/belmont/racing/tv-schedule/.

About Hampton Water

Jesse and his dad, Jon Bon Jovi, shared a vision to disrupt the wine category with a brand that is unlike all others. The father-son duo created the Hampton Water Wine brand concept, bringing on famed French winemaker, Gérard Bertrand. Launching in 2018 with Hampton Water Rosé, the brand quickly rose above the ranks to be more than just another celebrity brand. It is a family business that has earned five years of 90-point ratings from Wine Enthusiast, and 4 years of 90-point ratings from Wine Spectator, and was recognized as an Impact Hot Prospect brand four years in a row. Now boasting an engaged social media community of over 650,000 followers, Hampton Water continues to lead with a modern, digital-first approach in an otherwise traditional category. Building on the momentum of its flagship rosé, the brand expanded into sparkling with the launch of Hampton Water Bubbly in 2024. With two years in the market, Bubbly is gaining strong traction and recently garnered a 92-pt rating in The Tasting Panel. With a growing portfolio, loyal fanbase, and consistent double-digit volume growth year over year, Hampton Water is not just participating in the category, it’s redefining it.

More information on the company can be found at www.hamptonwaterwine.com, www.facebook.com/hamptonwater, TikTok: @HamptonWater, Instagram: @HamptonWater, and X: @HamptonWater. Sip responsibly.  

About the New York Racing Association

NYRA is a not-for-profit corporation franchised by New York State to conduct thoroughbred racing at Belmont Park and Saratoga Race Course. NYRA tracks are the cornerstone of New York State’s horse racing economy, which is responsible for 19,000 jobs and more than $3 billion in annual statewide economic impact.

NYRA is the parent company of NYRA Bets, LLC, the national advanced deposit wagering platform launched in 2016 and currently available to customers in 38 states. The NYRA Bets app is available for download on iOS and Android at NYRABets.com. 

About Playfly Sports

Playfly Sports, the sports industry’s leading revenue maximization company, drives growth for its partners across the sports ecosystem – including 2,000+ brands, 100+ professional teams, 65+ college athletic departments, all U.S. local sports networks and associated streaming platforms, and other marquee properties. Its fan engagement platform allows its partners to reach and engage over 85% of all U.S sports fans. Playfly builds and implements custom strategies across media, sponsorship, premium experiences, ticketing and fan engagement offerings through proprietary data, innovative technology and compelling storytelling. Playfly operates an expansive portfolio of services with a data-driven and fan-focused approach to maximize revenue yield in key growth areas, such as media, sponsorship, ticketing, premium experiences and fan engagement offerings. Founded in September of 2020, Playfly Sports is now home to approximately 1,000 team members located across 43 U.S. states and internationally dedicated to maximizing the impact of highly passionate local sports fans. The company has been named a Best Place to Work in Sports by Sports Business Journal, Front Office Sports, and Newsweek. To learn more, follow Playfly Sports on social media platforms or visit www.Playfly.com