NYRA chooses ReplyBuy's platform to provide instant mobile purchases and enhance race day experience for fans
NYRA Press Office
The New York Racing Association, Inc. (NYRA) today announced its new partnership with ReplyBuy,the leading platform for messaging-enabled commerce that provides businesses with a unique combination of instant buyer engagement, artificial intelligence, analytics and payments. Leveraging the ReplyBuy platform will deliver an entirely new form of fan engagement and ease of purchasing. ReplyBuy will serve as a personal concierge for registered members. Starting today fans can complete their purchase by simply responding with a quick text message - eliminating the traditional friction in the e-commerce purchase flow.