Northway Brewing Co. partners with NYRA Bets to create a special label beer for the 2024 summer meet

by Pat McKenna, Mark Bardack

Fans will have the opportunity to enjoy Superfecta Summer Ale -- a special label beer -- at historic Saratoga Race Course this summer, courtesy of a collaboration between Northway Brewing Co. and NYRA Bets, LLC.

Available exclusively at Saratoga Race Course, Superfecta Summer Ale was designed to capture the flavor of a more traditional beer, and is light with a subtle fruitiness and crisp, clean finish. The label on each can includes a QR code with a sign-up bonus of up to $200 for new NYRA Bets members.

Artwork on the special label beer features bold colors and a backdrop of the traditional Saratoga grandstand, with jockeys aboard their thoroughbreds racing toward the finish line.

“Northway Brewing Co. represents the best of New York State’s craft beer industry," said Jennifer Bayer, NYRA Bets Director of Marketing. "The partnership with NYRA Bets and release of Superfecta Summer Ale is an exciting way to offer fans a commemorative keepsake from the 2024 summer meet and one-of-a-kind offer from NYRA Bets.”

Superfecta Summer Ale will be available for purchase on track at the following locations: the all-new Jim Dandy Bar, Clubhouse Grill, Taste NY Pavilion, Cutwater Stretch, select gazebo and portable bars, and in the premium dining areas including the Turf Terrace, Club Terrace and The Porch.

“Superfecta Summer Ale was created with all beer drinkers in mind, not just the ones who prefer craft beer,” said Northway Brewing Co. General Manager Max Oswald. “We were thrilled to be asked to create this special label beer to promote NYRA Bets and hope fans will enjoy our version of a more classic ale.”

Founded in 2016 at the site of a former movie theater, the Northway Brewing Co. brand was officially launched in 2018. Since that time, its’ brewmasters have turned out a variety of ales, lagers and IPAs, including the Sunrise Session IPA and Miracle on Ice™ golden ale. The latter was featured at Saratoga Race Course during the 2023 summer meet in conjunction with an appearance by two leading players from the 1980 Men’s Olympic Ice Hockey gold medal winning team to coincide with the 40th running of the Lake Placid.

Northway Brewing Co. is a staple of the annual Taste NY Pavilion at Saratoga, now in its 11th year, which features samples and sales of craft beverages and spirits from Long Island to the Adirondacks and the Capital Region to Western New York.

NYRA Bets is the official wagering platform of The New York Racing Association, Inc. The NYRA Bets app is available for download in the App store or for Android devices at NYRABets.com/App. Registering for a NYRA Bets account is free at NYRABets.com.

For more information about Saratoga Race Course, visit NYRA.com.