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NYRA to Join Sponsors of Saratoga Horse Show Featuring Women in Business and Equine Business Opportunities

by Joanne Yepsen and Diana Pikulski

The Southbound Saratoga Management Group, LLC announced today that the New York Racing Association, Inc. (NYRA) has signed on to be one of the major sponsors of the Saratoga Women In Business (WIB) Spectacular, the first-ever horse show created by women, operated by women, benefitting women’s health, and showcasing women in business. Scheduled for July 13-17, 2022, the one-of-a-kind event will be held at White Hollow Farm, 28 Brickhouse Road in Stillwater, NY 12170 and is open to all competitors in the equestrian community, spectators and vendors.

Exhibitors and attendees will be offered multiple opportunities throughout the show to meet, interact with, listen to, and learn from many remarkable women, in all types of business, willing to share their stories and career paths. Proceeds from this event will help fund Wellspring, which provides domestic violence and sexual assault services for Saratoga County residents, and Endeavor Therapeutic Horsemanship Veteran and Active-Duty Military Program, as well as other women’s health organizations.

NYRA is pleased to support this spectacular new event designed to highlight women in business and raise critical funds for organizations supporting women’s health and wellbeing,” said Joi Garner, NYRA Senior Vice President & General Counsel. “Beyond this sponsorship, we look forward to participating in the event by highlighting the important role women play at the highest levels of NYRA.” 

“We are thrilled to have NYRA as a partner in this important and unique endeavor,” said Adele Einhorn, Organizer of the event. “This event is something that has never been done before. The equestrian community is dominated by women, yet operated by men. By hosting the Saratoga WIB Spectacular we intend to break that mold by having women fulfill all positions in the show while showcasing women in the equine business sector and beyond, as well as women that ride and have full-time careers.”

Long renowned for its prestigious following and positive economic impact for Saratoga County, the Saratoga Horse Show’s newest event will increase its visibility and provide participants, sponsors and the community with an ever-growing positive financial driver.

Sponsors of the Women in Business Show will reap the benefits of access to an important, growing, and lucrative population of customers and supporters This target market of consumers tends to be diverse in age and has above average disposable income.  Sponsorships can be individually customized to meet each supporters needs. There are numerous sponsorship, advertising and marketing opportunities to promote products, businesses and industries. For more information, please contact Joanne Yepsen,  [email protected], 518-526-5272, Diana Pikulski,  [email protected] 802-233-5377, or Adele Einhorn [email protected]  518-441-3959

About Saratoga Horse Shows and Southbound Saratoga Management Group:

Founded in 1927, the Saratoga Horse Shows have been an annual highlight of the summer season in Saratoga Springs. Today, the Southbound Saratoga Management Group hosts seven weeks of nationally recognized United States Equestrian Federation sanctioned Hunter/Jumper events at White Hollow Farm. Located on 103 acres in beautiful Saratoga County, sits White Hollow Farm, home of the Saratoga Horse Shows. This venue is less than eight miles from downtown Saratoga Springs and twenty-four miles from Albany International Airport. White Hollow Farm features eight large arenas with state-of-the-art drainage and all-weather performance footing, permanent and tented stabling and multiple-sized turnout paddocks as well as seasonal boarding, layover stabling, turnout and camper parking.

About the New York Racing Association, Inc. (NYRA):

The New York Racing Association, Inc. (NYRA) holds the exclusive franchise to conduct thoroughbred racing at Aqueduct Racetrack, Belmont Park and Saratoga Race Course. NYRA tracks are the cornerstone of New York State’s horse racing industry, which is responsible for 19,000 jobs and more than $3 billion in annual economic impact. For additional information, visit NYRA.com.