NYRA chooses ReplyBuy's platform to provide instant mobile purchases and enhance race day experience for fans

- The New York Racing Association, Inc. (NYRA) today announced its new partnership with ReplyBuy,the leading platform for messaging-enabled commerce that provides businesses with a unique combination of instant buyer engagement, artificial intelligence, analytics and payments. Leveraging the ReplyBuy platform will deliver an entirely new form of fan engagement and ease of purchasing. ReplyBuy will serve as a personal concierge for registered members. Starting today fans can complete their purchase by simply responding with a quick text message - eliminating the traditional friction in the e-commerce purchase flow.

With ReplyBuy, fans can complete their purchase on-demand in a matter of seconds. Tickets will be instantly delivered to the buyer's phone where they will be scanned at the event. The partnership with ReplyBuy is just one of the many ways the NYRA is working to make the race day experience memorable and hassle-free for fans.

"This is an exciting partnership for NYRA, providing our guests with another creative user-friendly way to enjoy our world class racing and hospitality," said NYRA Senior Vice President and Chief Experience Officer Lynn LaRocca. "With this technology, our fans will be able to easily buy tickets, allowing them more time to experience historic Saratoga Race Course and beautiful Belmont Park ."

Racing fans can now register by visiting https://www.replybuy.com/nyra or by texting 'NYRA' to 20123 to setup a secure account. NYRA fans who confirm their invite will be entered to a party for the "At The Rail Pavilion" in Saratoga on Aug 13^th.

"NYRA is widely known as one of the most historic organizations within horse racing. It is an honor to partner and align our technology with their fans who are looking for access, speed, and simplicity to purchase tickets to all NYRA events." said ReplyBuy SVP of Partnerships and Strategy, Brandon O'Halloran.

About ReplyBuy
ReplyBuy is a next generation mobile sales platform that combines artificial intelligence, messaging, payments and digital commerce in a single platform to deliver instant buyer gratification from the businesses they choose. As an initial market, ReplyBuy has been embraced by 100+ organizations across NBA, NHL, MLS and NFL, as well as major universities. It is described as "what might be the fastest-growing company in the sports ticketing space," according to ESPN. ReplyBuy enables businesses to engage with customers in real-time via mobile and completely removes the buying friction by offering an instant checkout.

For more information, visit www.replybuy.com. Twitter: @ReplyBuy